Insun Feeling Cinema: A Sonic Symphony in Design

One Plus Partnership Limited's Award-Winning Cinema Design Inspired by Sound Waves

In an era where visual aesthetics often take center stage, One Plus Partnership Limited has turned the spotlight on the auditory experience with their innovative design of the Insun Feeling Cinema. This unique architectural feat, inspired by the crucial role of sound in movies, has garnered the prestigious Golden A' Interior Space, Retail and Exhibition Design Award in 2017.

The Insun Feeling Cinema, located in Nanjing, China, is a testament to the power of sound in cinematic experiences. The designers at One Plus Partnership Limited drew inspiration from the variety of sounds found in movies, and chose to represent this concept through three-dimensional red metal tubes. These tubes, arranged to go up and down throughout the cinema's perimeter, mimic the form of sound waves, creating a visually striking representation of the auditory experience.

What sets the Insun Feeling Cinema apart is its unique use of these sound wave-inspired tubes. In some areas, the tubes transition into a horizontal straight line, symbolizing the stillness of sound. These areas also double as seating spaces, allowing visitors to rest and appreciate the intricate design. The cinema's design extends beyond its walls, with the marble bar counter and auditorium wall pattern also reflecting the curvy sound wave theme.

The design team faced the challenge of making the invisible visible, as sound waves are not typically seen by the human eye. However, they successfully overcame this hurdle, creating a tangible representation of sound waves that is not only aesthetically pleasing but also deeply symbolic of the cinema's purpose. The use of materials such as cement, iron, sound-absorbing panels, laminated glass, and carpets further contributes to the cinema's unique ambiance.

Another noteworthy feature of the Insun Feeling Cinema is its use of natural light. Throughout the day, sunlight filters through the red glass door of the cinema, bathing the lobby in a warm, red glow. This not only enhances the visual appeal of the space but also creates a variety of atmospheres, depending on the time of day.

The Insun Feeling Cinema is a shining example of how traditional and modern elements can be seamlessly combined in design. It highlights the importance of sound in movies, reminding visitors of the auditory delights that await them inside the auditorium. With its innovative design and thoughtful use of space, the Insun Feeling Cinema truly is a sonic symphony in design.


Project Details and Credits

Project Designers: Ajax Law
Image Credits: Ajax Law
Project Team Members: One Plus Partnership Limited
Project Name: Insun Feeling
Project Client: Ajax Law


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